Pragma

Conversion Boosters

Turn drop-offs into conversions.

See 15%+ more conversions and 30% fewer abandons
Recover abandoned carts with targeted nudges

Highlight prepaid-first flows to cut COD reliance

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RTO & Fraud Prevention

Stop risky orders before they happen.

Device and behaviour fingerprinting data from 1000+ brands
Auto-correct invalid addresses & verify via Truecaller/OTP-less flows
Dynamically disable COD for high-risk profiles
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Pragma

Smart Payments & Orchestration

Never lose an order to gateway failure.

  • Support UPI, cards, wallets, BNPL with fallback routing
  • Cascading gateways ensure 100% success rates
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Prepaid-first nudges with instant cashback or offers

Address Intelligence

Accuracy built-in, at scale.

  • Auto-suggest addresses based on past history
  • Map shipping costs by payment type & courier
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Correct gibberish & validate pincodes instantly

Indian D2C Network Advantage

One ID, checkout everywhere.

  • Faster first purchases — no retyping info
  • Improves trust & repeat rates across the ecosystem
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Shopper details carry all Pragma brands

Analytics & Optimisation

Accuracy built-in, at scale.

  • Funnel drop-off insights at each checkout step
  • Test checkout variations with built-in A/B experiments
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Track gateway success/failure rates in real time

Customisable UI

Checkout that matches your brand’s vibe.

  • Fully skinnable with brand colours, banners, fonts
  • Optimised for speed, clarity, and distraction-free focus
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Configure fields, offers, and flows to suit categories

Seamless Integrations

Plug into your stack without friction.

  • Native with Shopify, custom stores, and OMS/WMS
  • Works with Razorpay, Cashfree, Paytm, BharatX, Snapmint
  • Syncs with GA4, Meta Ads, and analytics platforms
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Trusted by 2600+ Indian D2C Brands

32%

Resolves tickets using your SOPs - no deviations, no guesswork

28%

Resolves tickets using your SOPs - no deviations, no guesswork

100%

Resolves tickets using your SOPs - no deviations, no guesswork

A no-brainer for lifestyle brands.

We have tried various return tools in the market, Pragma absolutely nails it when it comes to handling returns and exchanges at scale!

They've got the winning formula 🎯

Amar Preet
Founder, Neeman's

A no-brainer for lifestyle brands2.

We have tried various return tools in the market, Pragma absolutely nails it when it comes to handling returns and exchanges at scale!

They've got the winning formula 🎯

Amar Preet
Founder, Neeman's

A no-brainer for lifestyle brands3.

We have tried various return tools in the market, Pragma absolutely nails it when it comes to handling returns and exchanges at scale!

They've got the winning formula 🎯

Amar Preet
Founder, Neeman's